What are your biggest issues marketing your games?

Discussion in 'Indie Business' started by dianav, Sep 4, 2016.

  1. dianav

    dianav
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    Hi everyone,
    Are you having issues getting your games noticed and getting installs? If you are I might be able to help. I've been involved in designing games and we do have a few up on the stores, super basic ones mind you, but coming from a marketing not tech background we decided to focus on what we know best and are developing an app marketing training program with a special focus on mobile. I'm going to be hosting some free webinars but there is so much info to share we want to narrow it down and focus on what are the biggest issues that developers are having marketing their games. It's easy if you're a big developer with a huge budget but that's not the case for indie developers. Be great to hear from you and what your thoughts are on this.
    Cheers
    Diana
     
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  2. eggybox

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    I'd definitely be interested in learning how to get more people playing my games.
     
  3. dianav

    dianav
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    what do you have out there already, can we get a link to have a look? how many users do you have? what sort of things have you been trying so far?
     
  4. dianav

    dianav
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    Hi everyone ,

    Here's the link to the webinar next Thursday 15th if you want some great info on marketing your apps. http://bit.ly/2c3VIVx
     
  5. dianav

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    We have developed a new marketing system and need apps to test the software. Simple SDK install. In testing phase this system is FREE but won't be once officially launched so this is a real opportunity to get involved now and get free installs to your app. We have over 100K followers in just one of our social media sites that you will be exposed to if chosen and in 1 test we did we generated over 50k installs for a developer. If interested go here to put in your details and we will be in touch http://www.appzelerate.com/public/Be-a-Beta-Site-Member.cfm. If you are interested in learning about marketing apps register for our Webinar this Thurs 15th Sept http://bit.ly/2c3VIVx
     
  6. Ingemann

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    My biggest issue? That is for sure to be satisfied enough with my own product, to actually put a great effort into the marketing. I would suggest that this is a struggle for many indie devs, one that narrows in if you work for an AAA corp as the quality increase and budgets rise. Surely, it's easier to brand something you actually think is great, but few indies are downright great compared to AAA games. My 2 cents.
     
  7. lennard

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    Helping dev's get exposure for great games is a worthwhile goal. My game is a free to play web game so I don't think we are going to find common ground but I'm always interested in hearing peoples thoughts about how to tackle this problem. Best of luck with your venture!
     
  8. Respawn Series

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    Sometimes the message is harder to portray in some game. I myself create video trailers for indie devs and alot of the time it's thinkin how to best show off the games assets and mechanics. With a good 30 second video you can often hook your potential audience
     
  9. d_phillips09

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    I have been working with a number of indie game developers of late as a consultant in terms of marketing, and the one thing I have been pointing out to them, regardless of where they are in their development of the game, is to consider facebook ads for their indie games.Even with a small budget developers can utilize facebook ads to improve their social reach, fan page following, or increase their games sales through facebook ads.

    but to answer the question of the thread, Facebook & Digital Advertising in general seems to be a common area of interest and trouble for many developers.

    In regards to Twitter ads, I saw very little value, because the CPR or cost per result was a bit higher than Facebook. If I find more news about this, I will surely pass on the news to everyone.
     
  10. Leap

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    oh this is perfect
     
  11. Peter Carter

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    @dianav One of the things I've been wondering is, given little or no ad budget, is writing bots acceptable promotional tactic if they are well written and do funny and/or interesting things? I'm not necessarily thinking about Twitter bots (which are very much a mixed bag too) but the whole range of bots you could write to do things on the web. Is it ever acceptable to promote in this way, do you think? I'm not sure at the moment if I could write a good enough one to have it transcend spam, but I do think it's possible, and I think it's been done a number of different ways I've liked in the past.
     
  12. zadig

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    However I am under the impression that gamers tend to give more attention to twitter than facebook as a media of getting to know new stuff. I may be completely outdated however since I sttoped using facebook a long time ago :p
     
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  13. Peter Carter

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    Facebook is largely an old medium, I think, and it's sort of held on past its time by linking itself into everything else (though most social medias do it now, Facebook were one of the first, I believe), so most people have at least some other accounts linked to Facebook. Because of this, as well as the constantly ticking newsfeed and push updates (again, Facebook were one of the first with this...) they can count on people being drawn back in, even if they're not particularly bothered about the content anymore.

    Twitter is interesting in that they very openly allow bots and such, which is a mixed blessing, and are often home of brands, famous people and people who like famous people. In a sense it's demystified brands and fame for a lot of people I think...

    But I do find the Twitter format can be limiting as well, particularly the 140 character limit -- though that's not so bad once you learn to use media.

    But yeah, I think people use Twitter more for indie development news precisely because it's aimed at brands and fame, and that make it more appropriate, in my view.
     
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  14. Schweinryder

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    I agree. You can easily turn into a perfectionist when making a game, but that is actually something I'm getting better at.

    The marketing and promoting is my biggest issue. I actually HATE it, partly because I'm a bad salesperson.

    I can't wait to become successfull so I can let the advertisement department handle that...
     
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  15. MClark27

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    I think this is a good point. In my experience, there's more geared toward indie devs on Twitter than on Facebook. However, there is a ton of garbage you have to sift through to find relevant information, which can be really frustrating. From my research, Twitter's good for sharing news, quick tips, releases, updates, and stats. Anything people can digest and share quickly usually does well.

    Facebook tends to be better for sharing information about you dev/company team, events, photos, and videos. More things that have a personal feel. Still, I think the biggest challenge lies in that Facebook's engagement & reach algorithms are hard to pin down. They want you to buy ads and make it harder for organic content to succeed.
     
  16. noahbwilson

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    Biggest issues: knowing that the person I am going to pay to market my game is actually any good. WAAAAAAAAY too many list/review sites that make you pay to have your game listed/reviewed... and then who is even seeing that list/review?

    The only thing I have noticed that has given any returns is making sure your game has a great title that is highly SEO friendly. I have a game that gets 50x the downloads of my other games simply because of the title. I know the game isn't that fantastic cuz I made it two years ago and I have made far better games since.

    I don't trust the internet with my marketing budget anymore. My next trial will be actually marketing in the real world at conventions or even local farmers markets. See what happens. I already got a slick booth.
     
  17. Clickky

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    I’m gonna share some tips you should go for:

    • Answer yourself who are the users of your app. Determine their age, gender, profession and interests, location.You must know why your app is better than other apps and try to deliver this information to your potential audience.
    • Prepare an eye-catching logo for the app, write an indexable short description about it, take informing screenshots. You should optimize mobile app to rank higher in an app store's search. Check out such services as SensorTower or ASOdesk, AppFollow, etc. – they all should offer some free trials for new customers.
    • Find out specific benefits and try to reach journalist who will be interested in promotion the app among their readers. Lots of them might write about you for free, if you can prove them the app is really cool. I’d suggest to check out the book by Steve Sande and Erica Sadun called “Pitch Perfect: The Art of Promoting Your App on the Web” written by journalists who have worked on mobile app reviews for many years.
    • If you own a website, a blog, public pages in social networks, don’t ignore this channels of user acquisition. Make posts about your app – friends are prime candidates for using your app. It’s a way to receive the first feedback about the app. This will help you to find bugs and improve the app usability. If your app relates to your work, you can also add an url and QR codes to your app on emails or billing statements to your existing customers.

      There are lots of paid ways to promote an app. If you have a budget for paid user acquisition activities, you can try to run well-targeted ad campaigns on Facebook or do a research of mobile ad platforms that provide services for app promotion.

      The most effective method is launch ad campaign via such channels as Facebook or a CPI self-serve ad platform. It is a way to get non-incentive traffic. CPI means you will pay only for installs, real users who have downloaded your app, non-incentive traffic means it’s gonna be their genuine interest to download your app. You can spend even such a small sum as $100 to run a test ad campaign first.

      If you want to know how much it costs to promote an app in different countries, you can find CPI (Cost-per-install) indexes from Clickky CPI Index here. The data below is based on Clickky’s advertising campaign data and shows average Android and iOS CPI comparison for non-incentive ads.
    • [​IMG]
     
  18. Clickky

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    Prior to market a mobile app, you should form a general promotion strategy. It means that all steps you made for making your app popular need to be through before the app launch. You can go for two ways:
    1) Focus on free promotional tactics first;
    2) Use free methods of advertising to get desired traffic faster.

    Essential free promotion activities are:

    • App Store Optimization (ASO) for ensuring a high rank of your app in the app stores. Use services as SensorTower, ASOdesk,etc which help to create the title and description with relevant keywords.
    • Make the app more attractive for potential users. Prepare informing screenshots and make an eye-catching logo for draw attention of a large number of people.
    • Pitch bloggers and journalist who are specialised on writing app reviews. You can also try to write press release and reach journalists who will be interested in your app and promote it among their readers. In order to make this process more effective I advise you to read a book “Pitch Perfect: The Art of Promoting Your App on the Web”. It is written by journalists Steve Sande and Erica Sadun who have worked on mobile app reviews for many years.
    • Use Facebook, Twitter, Instagram and other popular social media in your region. Make pages dedicated to your app and join groups for posting information about the app, sharing links to it in App Store.
    When you performed steps mentioned above, you are ready to start a paid promotional campaign. The most common method to get traffic quickly is through paid CPI advertising (you will pay only for real users who have downloaded your app) and acquire non-incentivized mobile traffic (real users who have made own decision to download the app based on the topic of that app or they have just liked the ad banner or a video).

    Disclaimer: I work at Clickky, we provide self-serve platforms for user acquisition and mobile monetization tailored to the needs of app developers, agencies and networks.

    Working with us, you’ll be able to:
    • start small as we allow to spend only $100 for a mobile ad campaign
    • analyze the cheapest and most expensive countries and OS to advertise in due to CPI prediction tool – we show you the average install price for every region selected in the real time
    • to get access to real-time statistics of your ad campaign
    • to optimize your mobile CPI campaigns according to performance
    • to blacklist traffic sources that bring smaller Retention Rate
    You can learn more about Clickky's self-serve platform for advertisers
     
  19. bradleyb222

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    I am as of now two weeks into the release of my first complete indie game "Marble Jetpack" an Android game located here: https://play.google.com/store/apps/details?id=com.BBProductions.MarbleJetPackName . I can definitely relate to not having the budget to market the game. Would love to hear and learn more info on going about it as well.
     
  20. noahbwilson

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    www.indievideogames.com :D

    Everything is free. Other developers get 'paid' to market your game.
     

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