Ugh. Surely others (Mac devs?) have run into this extreme annoyance. Google won't let me advertise Mac games using their Adwords service, because I'm using Apple's trademark "Mac" in the text of the ad. All I can do is slightly alter my ads daily to get them reapproved for another 24 hours. I had this issue last year, and eventually gave up on Google after they suggested I have Apple's legal department contact them on my behalf to whitelist my use of Apple's trademarks. Yeah... like that's going to happen. I did send email to Apple's legal department anyway, but of course heard nothing back. Now that Mac games are beginning to sell, I'd like to advertise them. After complaining to Google again and pointing out exactly and in detail how my ads comply with Apple's guidelines for 3rd party use of their trademarks, I just this morning got another form letter telling me they require "direct authorization from the trademark owner." Of course there are a shitload of Mac this and Mac that Adwords ads out there. So something doesn't add up. By the way, I have switched to Yahoo for most of my search ads - after using Google for years, Yahoo's system is much easier to work with. It's just that when it comes to Mac users I expect more of them to search with Google than Yahoo.