Russell Carroll talked about a "Proficiency" rate in his article in GamaSutra a few months back - the % of visitors to a webpage that results in downloading a game (If I understand the statistic right). I'm only set up to measure proficiency on three games right now, and the results are pretty varied. So far it looks like the rate isn't that exciting... 1 in 8 for Outpost Kaloki, and 2 in 3 (and falling) for Aveyond. Aveyond may have a higher rate because I've pushed it more in my blog, linking interested readers to the page. I'm fixating somewhat on the screenshots - I'm not extraordinarily impressed with the quality or positioning of the Outpost Kaloki screenshot thumbnails, for example. But I want to decide on a clear strategy before I start re-arranging everything. Anyone have suggestions that might improve the proficiency rate?