Global Mobile Games in April|NFT Games Ranked with Popular Creatives; Ant SLG Tops the List

Discussion in 'Indie Business' started by SocialPeta, May 26, 2022.

  1. SocialPeta

    SocialPeta New Member

    Dec 15, 2021
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    Abstract: Including the top 10 games by advertising in the US in April

    Based on SocialPeta's App Intelligence and other data, we've sorted out the top 10 global mobile games by revenue, download, and advertising as well as the American list of top games by advertising in April 2022, hoping to be of help to more people in the mobile app industry who try to understand the changing trends of global mobile market.

    The overall performance of global mobile games in April:
    Genshin Impact saw revenue growth again, Fate/Grand Order hit a revenue peak thanks to its event updates, and Fill The Fridge! remained strong downloads. In terms of advertising, new NFT games were ranked on the list again, with new growth points in Southeast Asia, and Two Dots topped the American list of top puzzle games by advertising.

    Top 10 by revenue

    Globally, Genshin Impact's revenue stopped declining and started to turn up, reaching a total of 66.5 million US dollars in April, up 7% MoM. According to SocialPeta, its revenue will be falling in May resulting from the delayed new version.

    Another revenue giant Roblox, with its revenue continuing to fall since March, was ranked lower on both iOS and Android. It grossed 70.5 million US dollars in revenue in April, a decrease of 21.2% MoM in revenue from the App Store, and it dropped out of the App Store list of top games by revenue for the first time in 2022.

    In April, many old games saw a surge in revenue because of event updates. Such as Aniplex's old title anime-style Fate/Grand Order with a MoM increase of 156% in revenue from Google Play.

    The revenue growth was attributed to its frequent updates in April, including the routine event "Hunting Quests Part X" updated on 7 April, the "Grain Rain Pre-release Campaign" updated on 21 April, and the "Shine! Holy Grail Concert!! Crane's Idol Returning a Favor" launched on 26 April. The next day after the routine event was updated, Fate/Grand Order has recorded the highest revenue since September 2021.

    Top 10 by download

    In terms of global downloads, Subway Surfers continued its reign at the top of both iOS and Android lists of top mobile games. In April, the game received over 5.5 million downloads from the App Store, up 17% MoM, and over 18.7 million downloads from Google Play, up 20.6% MoM.

    Fill The Fridge!, a new game published by Rollic Games in February, remained Top 2 on the App Store list, with over 3.4 million downloads from the App Store, down 17.1% MoM. The fluctuation of downloads had something to do with the game's advertising strategy changes, which is detailed in the American list of top games by advertising mentioned at the end of this article. Fill The Fridge! has very simple gameplay, completing missions by putting various refrigerated items into a refrigerator. It's a very relaxing and "frustrating" game. The game was massively advertised upon its release, and its downloads were closely related to the number of its ads.

    Overall, downloads from the App Store were relatively stable, while downloads from Google Play showed significant changes.

    And the sharpest growth was seen in Carrom Pool, a board simulation game from Miniclip. The game received 1.08 million downloads, up 25.6% MoM. The sharpest decline was seen in Merge Master, an arcade game from HOMA GAMES. The game received 1.2 million downloads, down 51.4% MoM.

    Top 10 by advertising

    Let's check out the advertising for global games in April. AntWars, an ant-themed SLG published by Eskyfun, topped the iOS advertising list. The game focused its advertising in China's Hong Kong, Macao, and Taiwan regions. Since its official release on 25 April, it had topped the free (game) list of the App Store in China's Taiwan region for 4 consecutive days.

    The new game Ragnarok Labyrinth NFT was the second NFT game that was ranked on the advertising list after Trivia Blitz was ranked in March. The game has many other topic tags, too. As a new NFT game, it is also a role-playing blockchain game created by a South Korean company based on the South Korean title Ragnarok Online, with its ads mainly placed in Southeast Asia. Extensively advertising and multiple topics drew much public attention to this game.

    According to SocialPeta: NFT mobile games have started massively advertising, marking the arrival of the new boom in mobile games.

    That's all for the global game revenue and downloads from the App Store and Google Play in April 2022, and the advertising insights into global and American mobile games.


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