Title says it all I've pretty much finished my first game and I definitely want to put it on Steam for some experience and a reality check. It's an odd and short story based game and I really can't imagine how I'd market it aside from word of mouth since some might find it cool or interesting. It's literally about repeating a captcha in virtual environment and the beginning is liable to confuse people. Or actually the whole game is. But it gets pretty horrifying and cool. At least some people said so. And I think so... In any case, onto the questions. What should I publish under? I'm not inclined to go through a publisher and that leaves me with the option of starting a company or filing as self-employed. Both are relatively quick and inexpensive in Estonia. If I should do this then how would it benefit me over being just a dude? I don't get the whole not having to pay income tax thing, since I'd still have to do that when paying out dividends to myself or something, right? Or can I buy myself a new PC as a company buying means of production and not have to pay tax on that? That's the next issue, could I make any money off of this? It takes about an hour or so to play through the game if you don't speedrun it, meaning refunds could be an issue. How many people would refund in your experience? I don't know if anyone would even see or buy the game or if I should charge anything for the it. I think it would make sense for it to be just free, but I am in need of an upgrade to my PC situation plus even just putting the game up would cost me money. How much should I charge for it? 5$? Should I even bother? Finally, I'm guessing I'll do the whole "email all the gaming publications and youtubers" thing, any other suggestions for increasing visibility? Steam Direct and finishing the game will probably take a month in total so I have time to implement some changes and ponder over this. That being said, I feel like I really need to call this game done and get it out there or I'm never going to finish anything I start and never get anywhere in this industry.