Cost of Acquisition in social games

Discussion in 'Indie Business' started by ggambett, Aug 19, 2010.

  1. ggambett

    Moderator Original Member Indie Author

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    Can anyone provide ballpark figures for the cost of acquisition of new players for Facebook games? Cost per install? Some other relevant metric?
     
  2. CasualInsider

    CasualInsider New Member

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  3. Julio Gorge

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    Playdom CEO has been quoted in several places this year saying that the "average cost per install is around 50 cents, but that when they are really pushing hard, the company could pay upwards of $2 to $3 per install".
     
  4. Scharlo

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  5. Pyabo

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    What are these amounts based on? Spending $X on facebook ads and getting Y users? Or is it a cost-per-click metric?
     
  6. ManuTOO

    Original Member

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    {Delete this please, posted in wrong topic...}
     
  7. Dan MacDonald

    Moderator Original Member Indie Author

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    Depends on the market, the US market is about $2 an install.
     

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