Cost of Acquisition in social games

Based on recent articles, it's currently between $1 and $2.

http://www.adparlor.com/FBInstallWhitepaper.aspx

 

Playdom CEO has been quoted in several places this year saying that the "average cost per install is around 50 cents, but that when they are really pushing hard, the company could pay upwards of $2 to $3 per install".

 

This is crazy. I am using facebook ads and it cost me about $ 0.13/install on average. And this is for very targeted group and based on fairly large number of impressions/clicks (http://www.appdata.com/apps/facebook/151110718002).

 

What are these amounts based on? Spending $X on facebook ads and getting Y users? Or is it a cost-per-click metric?

 

{Delete this please, posted in wrong topic...}

 

Depends on the market, the US market is about $2 an install.