Can freeware + advertisement make money?

Discussion in 'Indie Business' started by dogzer, Nov 10, 2005.

  1. dogzer

    Original Member

    Joined:
    Sep 8, 2004
    Messages:
    10
    Likes Received:
    0
    Anyone know how much money putting advertisiemnt on your website can give you? It must make some money. If you have done it, can you give me an idea of how much can you make? (depending on traffic on your website, and what do you advertise too)

    Also, what requirements do you need in order to be able to advertise. Are you offered to advertise on your website sometimes? or you have to offer your service to someone else? do you get money per click, or some %? how does it work?
     
  2. Robert Cummings

    Original Member

    Joined:
    Apr 3, 2005
    Messages:
    1,155
    Likes Received:
    0
    People looking for free games don't strike me as people wanting to buy stuff. I think they will be numb to ads...
     
  3. Christian

    Original Member

    Joined:
    Mar 22, 2005
    Messages:
    769
    Likes Received:
    0
    People walking on the street see advertisements, even if they dont want to buy theyr products in the first place, people surfing the internet dont necesarily want to buy things but still see adverticements, so adverticements in games doesnt appear strange to me...

    I think that to make adverticements in games, one needs to design a specific game to the same target as the adverticement/s, so for example, a car game for car companies, or a restaurant/cooking game for restaurant adverticements, etc etc.

    Edit: Besides, a free good game is irresistible for downloaders...
     
  4. mahlzeit

    Original Member

    Joined:
    Sep 26, 2004
    Messages:
    852
    Likes Received:
    1
    You don't need to put the ads in the games, just on the website. Google Adsense is easy and simple to set up. For many other ad networks you need to have a minimum number of visitors to your site every month. That's key anyway: getting many visitors to your website. Conversion rate for freeware with website ads is much lower than the "standard" 1% for downloadable shareware.

    A freeware game that is a novelty, like the penguin smashing game from a while back, will probably bring in a lot of visitors once word-of-mouth breaks loose. But once the novelty wears off, the number of visitors will drop too.

    I set up a site with free games and Adsense a while back but I have done zero maintenance or promotion on it since then, so my own experience with this is limited.
     
  5. baegsi

    Original Member

    Joined:
    Oct 8, 2004
    Messages:
    424
    Likes Received:
    0
    Think of Moorhuhn - made tons of money (at least here in Germany). It was an advergame, but nobody remembers the product anymore because the fame of the game was much more than the product (was it Jim Beam?)

    You can always make money with traffic (how much is another question).
     
    #5 baegsi, Nov 10, 2005
    Last edited: Nov 10, 2005
  6. Omega

    Original Member

    Joined:
    Sep 2, 2004
    Messages:
    265
    Likes Received:
    0
    -$100,000 to positive $10,000,000,000,000,000
     
  7. gpetersz

    Original Member

    Joined:
    Oct 21, 2004
    Messages:
    281
    Likes Received:
    0
    Actually.... isn't it the adware concept? I think it might works best if you make some really good looking game for a big brand. Like "CoolSpot" for 7Up, and it is funded by that brand.
     

Share This Page

  • About Indie Gamer

    When the original Dexterity Forums closed in 2004, Indie Gamer was born and a diverse community has grown out of a passion for creating great games. Here you will find over 10 years of in-depth discussion on game design, the business of game development, and marketing/sales. Indie Gamer also provides a friendly place to meet up with other Developers, Artists, Composers and Writers.
  • Buy us a beer!

    Indie Gamer is delicately held together by a single poor bastard who thankfully gets help from various community volunteers. If you frequent this site or have found value in something you've learned here, help keep the site running by donating a few dollars (for beer of course)!

    Sure, I'll Buy You a Beer